Bombardier Continues Evolution with New Brand Identity

Three years after Bombardier emerged as a pure-play company in the business aviation sector, the Montreal-headquartered airframer is rolling out a new brand identity that it says is designed to reinforce its drive toward an "ambitious future" in that market while making a nod to its past.

The logo involves a symbol of what the company calls "Bombardier Mach," with a silhouette of an aircraft breaking the sound barrier and

https://www.ainonline.com/aviation-news/business-aviation/2024-04-24/bombardier-continues-evolution-new-brand-identity