Airlines should copy Amazon’s model, say distribution experts [feedly]

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Airlines should copy Amazon's model, say distribution experts
// Runway Girl

"We absolutely see NDC as a significant step forward, but it's only a partial step," says Radixx International CEO Ron Peri of NDC's XML-based data transmission standard which is aimed at enabling airlines to distribute the same differentiated content as found on their websites – such as 'extra legroom' seats, preferred meals and chauffeur products – to travel sellers.