Sideways seating concept could be tested by year-end

http://www.flightglobal.com/articles/2009/10/14/333455/sideways-seating-concept-could-be-tested-by-year-end.html

The concept, first reported in August by ATI sister Flight
International magazine, entails a row of inward facing seats on each
side of the aircraft plus two back-to-back rows down the middle
resulting in a configuration whereby passengers are facing each other.